Processing carrots has a long tradition at Biotta, because our carrot juice was the first juice Biotta ever made. It has been available since 1957 and is still produced according to the Biotta principles:
Made 100% from directly pressed juice, without any rediluted concentrate
No added sugar (only the natural sugar in the carrots)
No dyes, preservatives or flavourings
No added vitamins (fruits & vegetables have their own vitamins)
Produced under climate-friendly conditions
And now a word on the stars of our carrot juice: the carrots themselves. The well-intentioned advice “Eat more carrots – they’re good for your eyes” is actually quite well-founded. Let’s take a look at what’s behind this folk wisdom.
Vitamin A for eyesight
Carotenoids can aid in pigment formation
Vitamin A helps boost immune defences
No other vegetable is as popular as the carrot, known as a “Rüebli” in Swiss German. The Swiss consume almost eight kilograms per capita each year, making the carrot the country’s number one vegetable, ahead of tomatoes, peppers and all the rest. The carrot belongs to the umbelliferae family of plants and has been eaten as a vegetable since the Middle Ages. Worldwide, some 100 different varieties of carrot are cultivated, from white, yellow and violet variants to the classic orange ones we know so well.
They say carrots are “good for the eyes”. But why exactly? Carrots are particularly rich in beta-carotene, a phytochemical that is responsible for the vegetable’s colour, among other things. The human body is able to convert beta-carotene and other carotenoids into vitamin A, whereby beta-carotene has the highest conversion rate, i.e. is easiest for the body to process. Vitamin A plays the central role in converting light into nerve impulses in the eye, which the brain then processes.
But eating carrots can do more than just help our eyesight. The storage of carotenoids in the body offers – like melanin – a certain degree of protection from the sun. Regular consumption of foods containing carotenoids can support the body’s own pigment formation. But of course these substances can never replace the regular application of sunscreen. Another benefit of vitamin A is that it can increase resistance to infections by keeping the skin and mucous membranes healthy.
So there are more than enough reasons to regularly reach for good old carrots or carrot juice!