Beetroot – regionally grown superfood

• 100% natural

• 100% organic

• Made 100% from directly pressed juice, without any rediluted concentrate

• No added sugar (only the natural sugar in the ingredients)

• No dyes, preservatives or flavourings

• No added vitamins (fruits & vegetables have their own vitamins)

• Produced under climate-friendly conditions

But what makes beet­root so spe­cial as a veg­etable? Let’s have a look:

• A natural source of potassium

• Helps maintain normal blood pressure

• Valuable phytonutrients

This colour­ful tu­ber is known var­i­ously as red beet, table beet or beet­root. Its ap­peal­ing pur­ple-red hue has­n’t brought it much pop­u­lar­ity, though. In fact, beet­root is not even in the top 10 of the most fre­quently con­sumed veg­eta­bles in Switzer­land. This is de­spite the fact that beet­root was ap­par­ently al­ready con­sumed in an­tiq­uity, so it’s had more than a few cen­turies’ time to make a place for it­self in our di­ets. The Ro­mans were the first to cul­ti­vate it, and it later spread through­out Eu­rope, in­clud­ing Switzer­land. Since then the beet has been a na­tive crop here, thriv­ing in moist and hu­mus-rich loamy soils like those found for ex­am­ple in the Lake Con­stance re­gion. In ad­di­tion to the well-known red beet, the tu­ber also comes in yel­low (golden) and white ver­sions.

The red beet is of­ten used in the food in­dus­try as a nat­ural colourant. It can also be used as such in the home kitchen, for ex­am­ple in risotto or desserts. Re­spon­si­ble for the veg­etable’s pur­plish red colour is a phy­to­chem­i­cal known as beta-cy­na­nine. Like other veg­eta­bles, beet­root is a nat­ural source of potas­sium. Stud­ies have shown that it pro­motes the ex­cre­tion of wa­ter from the body. Potas­sium also en­sures that in­for­ma­tion is passed from cell to cell and it is there­fore es­sen­tial for the op­ti­mal func­tion­ing of all our or­gans as well as our ner­vous sys­tem. A suf­fi­cient in­take of potas­sium also helps main­tain nor­mal blood pres­sure.

The truth is that we don’t al­ways have to go for some ex­otic su­per­food from far-off lands, be­cause our own lo­cal veg­etable brings us vi­tal­ity and well-be­ing in a glass.