Concentrates are often used in the industrial production of juices. This method entails extracting water from the fruit or vegetable in question to produce a fruit/vegetable concentrate. This concentrate is easier to transport, and can be stored for longer, as its high fructose content acts as a preservative. When it reaches its destination, the concentrate is then diluted with water and bottled as juice. This has little in common with freshly pressed pure juice. Because valuable nutrients can easily be lost using this method, Biotta does not use concentrates on principle, and offers only premium freshly pressed pure juices made from organically grown, just-harvested fruits and vegetables in an optimum state of ripeness. This is the best way to preserve their typical flavours, vitamins and vital phytonutrients.