Philosophy

As a sustainable producer, our goal ever since 1957 has been to give people back a taste of nature with every sip of Biotta juice they take. Our main focus in doing so has been on organic products, high quality standards and great taste.

We reject any organic products which have been mass-produced at the expense of quality. We love the healthy, natural vitality that is to be found in each single bottle of Biotta juice. That’s why we take a holistic and fair approach, from the growing stage to the bottling stage. By cooperating closely with local organic farmers, for example, we support sustainable organic agriculture in our home country. And further afield, our partners also support organic farmers in producing organic fruits and vegetables.

Prestigious national and international certification, including “Bio Suisse” amongst others, reflects the fact that the quality of our products and manufacturing processes is strictly controlled.

Doing people good

Our juices are packed with the best that fruit and vegetables can offer. If customers come during the harvest, we’ll be happy to go into details.

For example, we’ve thought long and hard about how best to combine the natural talents of our fruits, tubers and roots, and how to create nutritious juice mixes and an entire wellness package for juice weeks. It might sound a little old-fashioned these days, but nonetheless: we take the health and vitality of our customers to heart. With every bottle of Biotta juice, we are sending a little portion of tasty nature into the world - and perhaps a smattering of joie de vivre, too.

You won’t fit more nature than this into a bottle.

Our guidelines

Our juices are:

  • 100% natural
  • 100% organic
  • made from 100% freshly squeezed juice, not re-diluted concentrate
  • no added sugar (contains natural sugars)
  • no added colourings, preservatives or flavourings
  • no added vitamins (fruits and vegetables contain vitamins of their own)
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History

Back in 1957, there were no guidelines for organic farming, no seals of approval, no certification. But there was Biotta carrot juice, for example. Our company, then still called “Gemüsebau AG Tägerwilen” (Tägerwilen Vegetable Growing Group) was one of the first farms in Switzerland to grow food organically.

In 1961, to reflect our belief in the future of organic farming, we changed our name and became: Biotta. Unswervingly, we take our stand against

fast-food culture, countering it with an increasingly colourful range of vegetable and fruit juices. 100% natural, 100% organic.

The major milestones in Biotta’s history of organic success:

1931 The “Gemüsebau AG Tägerwilen” is founded.

1951 The business converts to organic methods, becoming one of the first organic farms in Switzerland.

1957 Organic carrot juice is pressed, bottled and launched on the market as the first ever Biotta juice.

1961 Dr. Hugo Brandenberger takes over the juice production. As a pioneer, he is convinced that organic farming has a future. For more than forty years, he continues to successfully develop organic farming methods, juice production and a growing range of vegetable and fruit juices.

2005 In his search for a suitable successor, Dr. Hugo Brandenberger sells his juice factory to the Thurella Group, a drinks manufacturer from east Switzerland.

2011 Natural Biotta juices become Thurella’s mainstay. Two innovations, Biotta PUR und Biotta Energy, are launched on the market.

2012 Traktor Smoothies from Zurich are brought into production at Biotta. Biotta now also produces organic smoothies under the “Traktor” brand name.

2014 Biotta Veggies are launched on the market. For the first time ever, Biotta products are now also to be found in the chiller cabinet aisle.

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Farmers

The organic farmers, who work for us, all have decades of experience in growing vegetables organically. They are also dedicated to the cause, and have an eye for detail. On their lovingly tended, fertile land, they grow the carrots, beetroot, potatoes or celery which give the famous Biotta juices their unrivalled aroma and archetypal flavour.

Most of the organic vegetables used in our juices are sourced from the region around the Biotta factory, on the south shore of Lake Constance - a region which enjoys a perfect climate for the purpose. In other words: short, direct routes from the field to the bottle. Perfect timing is of the essence here. Generally speaking, seasonal produce has to be processed fresh, within a few hours of being harvested.

We believe in offering our organic farmers fair partnerships. We are committed to supporting organic farming in Switzerland, and enjoy relationships of trust with our partners, who have cultivation contracts with us, and whom we know personally. We cultivate long-term relationships with our farmers. And of course we make sure we pay a fair price for the valuable natural produce we receive. For us, fair trade begins at home - right in front of our factory gates in Tägerwilen (Thurgau).

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Production

“Fresh from the field to the bottle”. In line with this quality precept, our high-quality products are processed using state-of-the-art production methods. To help the environment, a proportion of the vegetables are grown and processed directly in and around Tägerwilen (TG).



  • Picture and description of manufacture, and link to film
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Organic farming

The cycle of organic farming

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Quality

In order to produce excellent, high-quality organic juices, we place great value on research, development and quality assurance. The focus here is not merely on developing new products, but also on continually improving existing juice varieties. To ensure our customers are consistently offered only the very best quality, we have created a department responsible for the development and quality of Biotta juices. As soon as the first results for a new juice recipe become available, the team start tasting, talking juice and forming a verdict. In this manner, we can be sure that a wide range of opinions are taken into account and inform the process.

During the juice production, there’s also plenty to be done. Each production batch is carefully monitored and regularly checked during the entire production process. This enables us to pinpoint and rectify any quality flaws early on.

Operations and quality assurance are also constantly monitored by external inspectors.

Certification

Swiss Organic Farming Ordinance, certified by bio.inspecta AG, CH-BIO-006, www.bio-inspecta.ch

Swiss Organic Farming Ordinance, certified by bio.inspecta AG, CH-BIO-006, www.bio-inspecta.ch

bio.inspecta monitors and certifies organic products in accordance with the Swiss Organic Farming Ordinance, EU Organic Farming Legislation and Bio Suisse guidelines. The company was founded to guarantee neutral, independent and trustworthy monitoring and certification of organic products. Products are never checked and certified by one and same person. 

Bio Suisse, www.bio-suisse.ch

Bio Suisse, www.bio-suisse.ch

Bio Suisse is the umbrella organisation for Swiss companies operating under “the Bud label”, and is also the owner of the registered “Bud” label. Some 5500 “Bud” farmers and gardeners, organised in 32 member organisations, have been awarded the Bud label.

Bio Suisse organises and manages the development of the Bud label and organic farming in Switzerland. The Bud, the brand of Switzerland’s organic farmers and their organic products, guarantees that Bio Suisse guidelines have been followed, and that the entire farm maintains extremely high organic standards - including also upstream and downstream industries.

EU Organic Farming Legislation,http://ec.europa.eu/agriculture/organic

EU Organic Farming Legislation,http://ec.europa.eu/agriculture/organic

As organic farming grew increasingly popular, new legislation was drawn up in 1991 to support the new trend for organic produce. Since 1992, the EU-ECO Regulation has regulated (EC 834/2007) organic farming. This legislation, which is legally binding for all countries in the European Union, determines the minimum parameters for growing and monitoring organic products.

FSSC 22000, www.fssc22000.com

FSSC 22000, www.fssc22000.com

FSSC (Food Safety System Certification 22000) is a norm for ensuring food safety in the production of foodstuffs. FSSC 22000 is based on an ISO norm and is accredited by the GFSI (Global Food Safety Initiative).

ISO Certification, www.iso.org

ISO Certification, www.iso.org

ISO certification confirms the consistent alignment of a company’s products and processes to customer requirements, as well their ongoing improvement in order to further increase quality. 

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Team

The Biotta team consists of some 70 employees - from accountants to food technicians. Every day, new product ideas are being developed on the original Biotta premises - ideas which are then turned into reality right next door in the production building. We cooperate closely to offer our customers excellent Biotta juices.

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